Unlimited v Limitless: Dawn Of Subscription Wars

In March of this year, Odeon Cinemas launched a new ticketing option, a direct competitor to the long established Cineworld Unlimited Card scheme. Is this a brave new era of subscription services or the opening of a new front in the battle for bums in seats? Odeon have recently been widely criticised for adding ‘blockbuster’ … Continue reading Unlimited v Limitless: Dawn Of Subscription Wars

Orange Wednesday: The End Of An Era

Today is a dark day for British cinema goers. February 25th 2015 is the last ‘Orange Wednesday’ ever as mobile phone company EE has decided to pull the plug on the scheme. The telecommunications giant argues that customers’ viewing habits have changed with the advent of Netflix and other streaming services while simultaneously claiming that … Continue reading Orange Wednesday: The End Of An Era