Unlimited v Limitless: Dawn Of Subscription Wars

In March of this year, Odeon Cinemas launched a new ticketing option, a direct competitor to the long established Cineworld Unlimited Card scheme. Is this a brave new era of subscription services or the opening of a new front in the battle for bums in seats? Odeon have recently been widely criticised for adding ‘blockbuster’ … Continue reading Unlimited v Limitless: Dawn Of Subscription Wars